Begin Your Journey
You don’t need more complexity.
You need clarity — and a simple way to take action.
Start with the tools below.
Everything here is designed to help you take control — step by step, in your own way.
Stop Wasting Money On Your Small business
Most small business owners do not have a strategy problem — they have an action problem.
They are busy, overwhelmed, and often focusing on the wrong things while profit quietly slips away.
This book cuts through all of that.
Instead of trying to fix everything, you will learn how to focus on five powerful levers:
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Leads
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Conversion
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Average Sale
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Number of Transactions
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Margin
Small improvements in these areas can produce surprisingly big results.
No fluff. No hype. Just a clear way to take control and improve your results.
Who is It For
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This is for small business owners who are busy, capable, and working hard — but not seeing the results they know they should be getting.
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If you’ve ever felt like you’re doing everything, yet something is still missing… this book is for you.
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It’s for those who want a simple, practical way to improve their business without complexity, jargon, or endless theory.
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Whether you’re just getting started or have been running your business for years, this approach will help you focus on what actually makes a difference.
Neil Ashton-Rickardt
– Author, Founder
Neil’s writing blends warmth, honesty, and soul guiding readers toward quiet strength, clarity, and light. Each piece he shares is born from real life and written to help others see their own truth more clearly.
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Neil also brings a unique combination of real-world business experience and practical insight into how people think, act, and make decisions.
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Over many years, he has worked directly with business owners, helping them simplify complex challenges and focus on what actually drives results.
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His approach is grounded, straightforward, and based on real-life application — not theory.
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Alongside his business experience, Neil has a deep interest in how the mind works, and how clarity, calm thinking, and small consistent actions can create meaningful change.
Other Books
Sacred Warrior Truths
Sacred Warrior is more than a name, it’s a way of living. It’s about quiet strength, honest reflection, and learning to walk with heart through life’s fogs and fires. Here you’ll find grounded soul truths, gentle reminders, and real stories to help you reconnect with your own inner light
